American footwear firm, Skechers is the newest model to hop on the metaverse bandwagon. Reportedly, the model has signed a lease in Decentraland’s Vogue District. Together with this, it has additionally filed a number of worldwide trademark functions to promote digital items, comparable to footwear and attire. 

American footwear firm, Skechers has joined the metaverse after leasing land in Decentraland. Credit: Skechers

Skechers metaverse transfer: What we all know thus far

California-based Skechers is the world’s third-largest sports activities shoe model. In reality, it surpassed $6.29 billion in income in 2021 and plans to hit $10 billion in annual gross sales by 2026. In its efforts to discover development alternatives within the metaverse, the model has leased a 5,000 sq. foot house in Decentaland’s Vogue Road Property. Skechers plans to construct an experiential retailer on this digital land. 

“Our Decentraland settlement is an funding in our future,” Michael Greenberg, president of Skechers, mentioned in a press launch. “We sit up for embarking on this digital period, and exploring inventive methods for our model to interact with new prospects and audiences as we launch the brand new Skechers expertise.”

With this transfer, Skechers is becoming a member of a variety of manufacturers which have entered the metaverse. Lingerie powerhouse, Victoria’s Secret, as an example, filed a number of trademark functions with the U.S. Trademark Workplace for digital collectibles and digital items. Apparently, the model is planning to promote digital undergarments, footwear, headwear, eyewear, baggage, and trend equipment.

In the meantime, Italian trend model Gucci purchased land in The Sandbox metaverse early final month. The designer clothes model will create themed experiences on the platform, taking inspiration from its “Gucci Vault” platform. Moreover, Gucci will launch metaverse-ready trend gadgets for Sandbox gamers to make use of within the sport. 

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