The Miller Lite Beer Firm has simply opened a digital bar in Decentraland. The Meta Lite Bar appears to be like like a standard bar, however with a number of twists.

Meta Lite Bar is the one place that patrons can entry Miller Lite’s Superbowl advert within the metaverse

Along with standard bar video games and decor, reminiscent of a pool desk and a jukebox, the Meta Lite bar permits patrons to take pleasure in a digital beer and carry out on an open mic stage. Furthermore, along with serving as a advertising and marketing tactic, the Meta Lite Bar bypasses the Superbowl’s promoting block.

It’s because Miller Lite’s competitor – Anheuser Busch – is the NFL’s beer sponsor. Due to this fact, the previous is unable to run conventional adverts through the Superbowl. Via the Meta Lite Bar, patrons can watch Miller Lite’s Tremendous Bowl promoting video. What’s extra – the corporate will give 10 fortunate Meta Lite Bar patrons 500 {dollars} within the run-up to the Superbowl.

The beer firm’s initiatives within the metaverse

Sofia Colucci, world vp of the Miller household of manufacturers, commented on the digital bar’s launch: “Whereas many manufacturers are displaying up within the metaverse proper now, Miller Lite is doing issues in a different way by holding one foot within the digital world and one other in the true world.”

She continued, “We’re utilizing our Meta Lite Bar to encourage real-life hangouts over real-life beer by giving visitors an opportunity to attain their inventory of game-day Miller Lite on us. Now, you and your avatar can take pleasure in Miller Time with buddies.”

Miller Lite is just not the primary beer firm to launch metaverse initiatives. In October 2021, Hint Community Labs teamed up with Vietnamese craft beer maker 7 Bridges Brewing Firm to launch the world’s first craft beer NFT.

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