Stokely-Van Camp, the beverage firm with the unique rights to market and produce Gatorade, could also be exploring releasing digital sports activities drinks within the metaverse.
In keeping with information submitted to the USA Patent and Trademark Workplace, or USPTO, on Wednesday, Stokely-Van Camp filed two purposes for the phrase Gatorade and the sports activities drink’s “G”-shaped orange, black and white brand for use in reference to “digital beverage merchandise” and nonfungible tokens, or NFTs. The filings recommend Gatorade could also be making ready to introduce its branded merchandise to the metaverse.
Getting dehydrated from a exercise within the metaverse?
Gatorade could have you lined.
— Josh Gerben (@JoshGerben) May 3, 2022
Stokely-Van Camp added that the Gatorade title and brand might be utilized in digital media paintings, textual content, audio and video. In keeping with the USPTO standing, the U.S. authorities company may take roughly six months to look at the purposes.
Now owned by multinational meals company PepsiCo, Gatorade is a serious sports activities drink consumed by folks in additional than 80 international locations around the globe. The corporate reportedly bought roughly $2.6 billion price of merchandise in U.S.-based comfort shops in 2021 and managed 46% of the worldwide sports activities drink market.
Associated: Why are main world manufacturers experimenting with NFTs within the Metaverse?
Ought to Gatorade transfer into the metaverse, it could be a part of a variety of main foods and drinks manufacturers exploring digital choices, together with Coca-Cola, McDonald’s and Anheuser-Busch. Sports activities footwear and attire producer Nike additionally filed purposes with the USPTO in November 2021 for its title, brand and slogan “to be used on-line and in on-line digital worlds.”